Northwood Digital Services

One System to Run It All — From Anywhere 📱

Run SDX Rush hands-off from anywhere — a CRM and AI automations that answer customers, track your fleet, and keep jobs moving without you.

Prepared For Kevin Fox
SDX Rush · Same-Day Courier & Delivery
Baltimore · Harford · Cecil County · Philadelphia
August 13, 2026
Systemize the Business · Simplify Your Day
CRM  |  AUTOMATION  |  AI

🎯 The Opportunity

Systemize SDX — Fewer Headaches, Run It From Anywhere

Right now SDX runs on you — your phone, your memory, your follow-up. This plan puts it on one platform, with automations that handle the moving parts. Operations get simpler, the back-and-forth shrinks, and you run SDX hands-off from anywhere — even another state.

📍 Where You Are Today

  • Leads, jobs, and info live across phones, texts, and inboxes — nothing in one place
  • The business runs in your head — hard to hand off or step away from
  • Follow-up and quoting are manual — easy to drop as volume grows
  • No single dashboard to see what's happening from anywhere
  • Repeat business and reviews happen ad hoc, not by system

🚀 The Plan

  • One platform holding every lead, customer, and job — the single source of truth
  • Automations that handle the repetitive work so it's off your plate
  • Run and monitor SDX from your phone — hands-off, from anywhere, even another state
  • Customers get instant auto-replies, so no one waits on you to respond
  • Live view of your fleet — which trucks are out and how many are free
  • A business that runs the same whether you're on-site or not
🎯 The Goal

A business that runs on process, not on you — simple to operate, hands-off from anywhere, built to scale without piling on staff.

💻 The Foundation

Your CRM Platform

Everything runs on one platform — the system of record for SDX. Flat monthly rate, the same in every phase. The retainer is the work we do on top of it.

Monthly Platform
Northwood CRM
$199/mo
Flat rate. No separate setup fee. Same price in every phase — you're only ever adding the retainer on top.
  • Lead & customer database with a courier pipeline (quote → booked → recurring account)
  • 2-way SMS & email in one shared inbox
  • Instant text-back — any call that rolls to voicemail gets an immediate reply so the lead stays warm
  • Web quote & booking forms piped straight into the CRM
  • Calendar & dispatch scheduling built in
  • Automated review requests after completed runs
  • Reporting dashboard — leads, response times, revenue
  • Mobile app for you and your team on the road
💡 Why A Platform First

You can't systemize what's scattered. One home for everything is what makes SDX simple to run remotely — the $199/mo CRM is that home; the phases build the smart layer on top.

🧩 Built Around You

You Bring the Ideas — We Build Them

You know SDX better than anyone. You tell us what would make it run smoother; we build it into the system. To get the wheels turning, here's what we can build for a logistics operation like yours:

🚚 Live Fleet Visibility

Always know which trucks are on the road and how many are available — at a glance from your phone, anywhere.

🟢 Show Customers Availability

Let customers see how many trucks are open right now, so they book on the spot with confidence.

⚡ Instant Auto-Reply

Every inbound gets an immediate answer — customers never sit waiting on you to respond.

💬 Text-to-Quote

A customer texts a pickup & dropoff — AI replies with an instant price, no waiting.

🌙 After-Hours Booking Bot

Captures and books runs at 2am so a late request never goes to a competitor.

📦 Live Delivery Updates

Automatic "picked up → on the way → delivered" texts keep customers in the loop.

⚡ Speed-to-Lead

Every web quote form gets a reply within seconds while you're still on the road.

🔁 Recurring Account Reminders

Auto-confirm scheduled pickups for your regular B2B accounts, hands-free.

📸 Proof-of-Delivery

Driver snaps a photo; the customer gets confirmation automatically.

😴 Dormant Account Reactivation

Win back business accounts that have quietly stopped booking runs.

💳 Invoice & Payment Follow-Ups

Automatic, polite nudges on unpaid invoices so you get paid faster.

💵 Why It Pays Off

Starting points, not a fixed menu — whatever helps SDX run tighter, we build. Done right, these automations do a team member's work: onboarding new clients, winning back repeat business, handling follow-up — load you'd otherwise have to hire for.

🛠️ The Build-Out

Build It Right — Then a Right-Sized Retainer

We do the heavy build first, then keep it running on a retainer sized to what we build — on top of the $199/mo CRM. More moving parts, higher upkeep; quiet stretches, it drops back down.

⭐ Start Here
Phase 1

Build & Implement

3-month minimum
$899/mo

Two planning meetings (up to 1 hr each) → we build → we test the flow → you review → we implement only what you approve.

  • CRM setup & courier pipeline
  • Contact import & cleanup
  • A2P 10DLC / SMS compliance
  • AI responder — trained on SDX
  • After-hours AI quoting & booking
  • Email automations — welcome, onboarding, follow-ups
  • Website & form integration
  • Testing, launch & team training
Phase 2 · Ongoing

Right-Sized Retainer

starts small · flexes up & down · month-to-month
From $399/mo
  • From $399/mo for a lean, stable system
  • Keep every automation running & healthy
  • Refine & retrain the AI over time
  • Build new automations as you grow
  • More systems = higher rate; quiet = we drop it down
🔧 What Drives Your Retainer

Your rate tracks the system we build — from $399/mo for a lean setup. A richer one (onboarding sequences, loyalty and reactivation campaigns, fleet dashboards) is more to maintain, so the retainer scales up as it grows and drops when things are quiet. Month-to-month, fair both ways.

📧 One-Time Project

52-Email Drip Campaign

Your customer list is the cheapest revenue you have. We build a full year of email — 52 weekly touchpoints that keep SDX top-of-mind, win back quiet accounts, and drive repeat runs — loaded in your CRM, sent on autopilot.

One-Time Build
52-Email Drip
$2,000 one-time
A full year of weekly emails — written, designed, segmented, and scheduled. Built once, then it runs itself.
  • 52 weekly emails — a full year of automatic touchpoints to your list
  • Import & segment your client list — active, past, and one-time customers
  • Reactivation & repeat-booking focus to win back quiet accounts
  • Branded email design matching SDX Rush
  • Scheduled & automated in your CRM — set it and forget it
  • Open & click tracking once live

✍️ We Write Everything

  • We write all 52 emails — you never touch a blank page
  • You fill one content form so we capture your services & voice
  • You review & approve before anything sends

🚦 How It Runs

  • 1 · Content inquiry form — you fill it out so we capture SDX's services, offers, and tone
  • 2 · We write & build all 52 emails and the schedule
  • 3 · 2–3 weeks to review, edit & approve — then we launch
📈 Why It's Worth It

Being in front of customers every week keeps SDX top-of-mind — so when a run comes up, they call you, not a competitor. One won-back account pays for the whole campaign; then it earns all year.

💰 The Numbers

What It Costs, Month to Month

Flat $199/mo CRM plus your phase. Phase 1 is a fixed build rate; your ongoing retainer is right-sized to the system and flexes over time.

Monthly Investment Phase 1 · Build
3-month minimum
Ongoing · Retainer
right-sized & flexible
CRM Platform$199$199
Retainerbuild now · upkeep later$899from $399
Per month$1,098from $598

Phase 1 is a 3-month minimum at $899/mo. After that, your retainer starts at $399/mo and scales with the system — month-to-month, adjustable either way. Plus the pass-through costs below, billed at cost with no markup.

$2,000 one-time

Optional: 52-Email Drip Campaign — a one-time project, separate from the monthly plan. Add it whenever you're ready (see above).

🧾 Pass-Through Expenses (billed at cost, no markup)

ServiceWhat It's ForTypical Cost
AI Usage — Claude / Anthropic APIPowers the AI responder & quotingPay-as-you-go by message volume~$20–75/mo
A2P 10DLC RegistrationRequired carrier registration to send business SMS legallyOne-time brand + campaign vetting, then a small carrier fee~$19 once
+ ~$2–10/mo
Phone Number + SMS/VoiceDedicated business line for texts & callsPer-message & per-minute usage~$1.15/mo
+ usage
Email SendingAutomated emails & review requestsUsage-based, minimal at your volumeminimal
Strategy & Onboarding MeetingsKickoff, training & monthly check-insincluded

Third-party costs on your own accounts — we set them up and manage them; usage is billed to you at cost. Most months, AI + SMS runs $30–100 depending on volume.

🚀 Next Steps

Let's Put SDX on Autopilot

Three steps to get moving. Everything's flexible — want to adjust a phase, timeline, or add-on? Just say the word.

1

✅ Say Go

Reply and we lock in your start date — happy to adjust anything here.

2

🛠️ We Build

Phase 1 kicks off: CRM, AI responder, automations, and go-live.

3

🚀 It Runs

The business runs on systems — simpler, hands-off, manageable from anywhere.

🤝 The Win-Win

You get a simpler business — one system, fewer headaches, run from anywhere. We build it and keep it running; the retainer flexes with the work. When SDX grows, we both win.

Ready to start? Pick up any piece below.

📞 Let's put SDX on autopilot.
Avery Northwood · Northwood Digital Services
(443) 863-8143 · avery@anorthwood.com · northwooddigitalservices.com
Northwood Digital Services · Proposal for SDX Rush · CRM · Automation · AI